What Are Your Keywords?

Your keywords are integral to getting your website found online.

It's frustrating when people can't find you online. You lose leads, sales, and revenue.

Here are some keyword must knows: You need to know what your audience is typing in to find you. (Not what you THINK they are searching for.) For example, a landscaper might provide a hardscape service. But what homeowner is typing in 'hardscape' to find someone who can improve their curb appeal?

Here are three places you can go to help you figure out what your audience is searching for when it comes to your business:

1. Answer the Public Visit answerthepublic.com and type in your industry. You'll get a detailed graph of what users are typing in for those words. (Bonus: you can download the graph for future reference.)

2. SEM RUSH Keyword Magic Tool An easy-to-use keyword research tool that provides all the keywords you need to build your most profitable SEO or PPC campaign. semrush.com

3. Google’s "People Also Ask" Ever notice that Google helps you along when you're typing a query? They give you recommendations based on the keywords you're typing in. This is also a great way to discover what people are typing in to find your industry.

Start taking charge of your keywords and move up in your rankings!

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